Grow Your Personal Brand the Easy Way: Why Your Organic Social Media Strategy Needs a Blog-First Approach
You already know this. The best personal brands have a presence on multiple platforms.
They’re active on social media. They have an email list. They have a website and a blog and Pinterest Marketing.
And from the outside? It looks like this wonderful ecosystem of content makes life (and receiving client inquiries) SO much easier.
If you want that too but are slightly scared about how much content you *think* need to create, I’ve got the secret. You need to shift your organic social media strategy to a blog-first approach.
Keep reading to learn how to grow your personal brand the easy way... without having to create a ton more content.
You're ready for a multi-platform presence when you...
Have big dreams for your personal brand and/or business, and you’ve noticed this has been your dream for the last 2 years.
Are tired of no one seeing your content because of finicky algorithms.
Understand that focusing on only one marketing channel (*cough cough* Instagram) isn’t a smart or sustainable way for you get new clients.
Want to attract, nurture, and convert client leads without scheduling discovery calls (and dealing with those unfortunate no-shows, ugh).
And the benefits of having a multi-platform presence? Those are *chef’s kiss*.
A multi-platform presence is the perfect smart-girl approach to marketing.
It allows you to attract different segments of your target market. (Because your buyers hang out in different corners of the internet besides IG).
It allows you to stay more-top-of-mind than your competition. You’ve now got multiple touchpoints and it’s not annoying to sell on them.
You can tailor your content to what’s popular on each platform.
Aaaaand it nurtures the heck out of your warm leads. This is the best part because focusing only on an organic social media strategy could neverrrrr do this.
A multi-platform presence shortens the amount of time it takes to build trust with your ideal client.
She can discover you on socials or Pinterest. Find her way to your website and binge your blog content. Sign up for your email list or snag one of your juicy lead magnets.
And when she’s ready to buy, you receive that angelic “New client inquiry!” email in your inbox.
Why Take a Blog-First Approach to Organic Social Media Strategy?
Because it allows you to build a multi-platform presence with one core piece of content.
Yup. You heard me right. Only one piece of content.
Not 3-5 pieces of content every single week like your organic social media strategy requires.
For this to work out seamlessly, you’ll need your core piece of content to lean in the longer-form category.
I write blogs for my clients (because a blog is the original repurposing queen). But if you’re more of a long-form vlog or podcasting girlie, those pieces can work great too.
“But what if I suck at writing long-form content?”
I think you’re being too hard on yourself.
Have you written captions, hooks, and copy for your social content before? How *many* pieces of content have you written? An endless amount right?
If you can write captions, you can write blogs.
Think of your blogs as a compilation of captions (or carousels, depending on how much info you pack into yours).
Break each section and subsection into chunks.
“Don’t blogs need to be SEO-optimized in order to work for me?”
Nope! And take this is your reminder that you don’t need another thing that lets you procrastinate on your dream of building a multi-platform presence.
Blogs can have incredible value even if they aren’t SEO-optimized. Want proof?
Reason 1: A blog can be easily repurposed into content for multiple platforms.
Reason 2: You can use blogs to strategically answer common questions you get from potential clients.
Reason 3: Blogs address and answer objections (or worries) your ideal client might have.
Reason 4: You can use a blog to highlight your work. Share that portfolio of yours and those case studies!
Reason 5: If you have a lot of blogs, it helps your reader build trust in you, what you do, and your expertise.
“How do I actually turn my blog into content for multiple platforms?”
Easy!
Using this blog post as an example, the main content topic is “Using a blog-first approach with your organic social media strategy so you can build a multi-platform presence.”
(I know it’s wordy, but specificity reallllly helps with content creation. Trust me! I’m a content marketing strategist and copywriter).
Blog Content
Blog post: All about the blog-first approach
Sub-topics (see above, duh)
Social Content
Social post 1: Building your personal brand...the easy way!
Addresses a pain point of my ideal client (creating lots of content as one person is hard)
Provides the blog-first approach to organic social media strategy as the solution
Social post 2: X signs you’re ready to build a multi-platform presence for your personal brand
Qualifies my ideal client (and weeds out anyone who is not ready for this approach)
Paints the picture of what their personal brand and business could look like in the near future
Social post 3: You’re missing out on attracting the right type of clients if you’re not doing this
Addresses a pain point of my ideal client (she’s tired of attracting red flat clients!)
Provides the solution of building a multi-platform presence and positions me as a person who can help her achieve this
Social post 4: How to turn one blog post into 5 pieces of content
Educational post that strengthens my credibility
Shares a behind-the-scenes look at my signature process. It also allows my ideal client to envision all the good content she would get while working with me
Social post 5: Unpopular opinion, but if you’re posting content to social media you should also be posting it to a platform you own
A hot take post meant to ruffle some feathers (nicely, of course).
Provides the solution of the blog-first approach to organic social media strategy for the people in my target market who don’t know this solution exists.
Email Marketing Content
Email newsletter topic:
Main topic: There’s different ways to plan and create content for your organic social media strategy
Solution: The blog-first approach to content creation
CTA: Read the blog or hire me to do this for you
Story to weave it all together: The different types of people planning a vacation
Pinterest Marketing Content
Pinterest marketing keywords that can now be targeted:
“Content creation tools / tips / ideas”
“Marketing for small business (digital / social media / email / Pinterest/ Instagram)”
Ready to try this organic social media strategy for yourself?
I would if I were you.
Because you can get SO much content when you shift to this blog-first approach to building your personal brand.
Not only do you get content for your social platforms… You also get content for your email newsletter, your website, and Pinterest Marketing.
Think of all the places you can build your audience so your dream client can find you!
If you’re curious if the blog-first approach to organic social media strategy is right for you, you can reach out to me here.